Mexico
- Home market
- Spanish and English
- Launch to scale
Our team is in Monterrey. Mexican founders get a product partner in their own market and language, from the first version through the years of scaling.
Product leadership for every stage of your venture.
We work with founders from the first version through the scaling years. Product leadership embedded in your team, execution you don't have to manage, and a partner accountable for getting you to the next stage.
Each stage has a different bottleneck and a different definition of done.
Getting the first version built is one problem. Proving that people pay is another. Making the operation run without the founders is a third, and scaling without breaking what worked is a fourth. We've taken companies through each of these stages, and we take accountability for the crossing, not only for the software.
Four stages. One accountable partner.
Tell us where you are. We'll tell you what done looks like for this stage and what we'd own to get you there.
- 01
Launch (0 → 1)
- Bottleneck
- An idea, a deadline, and no product yet.
- We own
- Scoping, prototypes, the first shippable version, and the product decisions that keep it small enough to ship.
- Done when
- People are using the product and you know what to measure next.
- 02
Validation
- Bottleneck
- Something is live, and you don't yet know if it's a business.
- We own
- The experiments, the instrumentation, and the product changes between them. Reviewed weekly, with a number attached.
- Done when
- Paying customers, a retention signal you trust, and a clear decision to continue or to stop.
- 03
Consolidation
- Bottleneck
- It works, but only because the founders hold it together.
- We own
- Processes, systems, data, and the first automations, so the business runs on its own. Unit economics that hold up under scrutiny.
- Done when
- The founders can step away for two weeks and the numbers hold.
- 04
Scale
- Bottleneck
- Demand is real and the product, the team, or the infrastructure can't keep up.
- We own
- The roadmap, the architecture decisions, and the product leadership to grow 10x without a rewrite, including where AI agents take over repetitive work.
- Done when
- Growth has a plan behind it and the plan is holding.
Most of our founders build in Mexico, the US, and Canada.
One team in Monterrey, working North American hours.
- +180 PROJECTS
- 12 INDUSTRIES
United States
- Your time zone
- Senior team
- Launch to scale
We work US hours with a senior team, taking products from the first version to market and building them to hold up as the company grows.
Canada
- Your time zone
- Prototype to market
- Product design
Canadian founders get the same team and the same method. We turn prototypes into products ready for the market, with the engineering and design to back them.
Our clients have gone on to raise from these investors.
Startups we've worked with have secured funding from these accelerators and venture funds. The rounds are our clients' own; we have no partnership with these firms.
Founders we've taken to the next stage.
Tagged by the stage we took them through.
Codia
Legal research on public government data was slow and error-prone. We co-created the roadmap with the founders and built one of Mexico's first AI platforms for litigation intelligence: research that took hours now takes minutes.
iMedPACS
Imaging labs ran on fragmented software and manual data handling. We built one platform for patients, studies, and DICOM images, with roles for operators and clients.
GovTech Platform
Public consultation ran on manual and call-center surveys. We built one AI-enabled platform to hear, analyze, and act, now used by several local governments.
FAQ
Questions founders ask us.
Do you only work with ventures at the idea stage?
No. We work with ventures at every stage, from the first version through scale. The first conversation is about which stage you're in and what done looks like for it.
Can you act as our product team?
Yes. We put a product lead inside your team who owns the roadmap and the product decisions with you, plus the designers and engineers the stage needs. We can also cover the CTO role on a fractional basis until you hire one.
What does accountable mean in practice?
At the start we agree the "done when" criteria for your stage and the numbers that measure them. We report against those numbers on a fixed schedule. Every payment is tied to a milestone, including project closure.
How do you price work with new ventures?
Fixed price, paid against milestones. We don't take equity. We start by defining where you want to be in six months, then execute toward it.
How long until we have a product we can sell?
Usually three to four months. The rest of the engagement goes to getting it in front of customers with you and iterating on what they tell us.
What happens after hand-off?
Every engagement includes two months of hypercare after hand-off. We stay on to fix, adjust, and support the team that takes over.
Who owns the product and the code?
You do, always. It's in the contract.
What happens when we're ready to build our own team?
We help you hire and hand over. We can join your interviews, train the people who take over, run the handoff, and stay on as periodic advisors.
When can we start?
Two weeks after the contract is signed.
Have your clients raised funding?
Yes. Startups we've worked with have raised from accelerators and venture funds including Village Global, 500 Global, and Canary. We don't partner with investors: we work for the founder, and the rounds are our clients' own.
Start a conversation.
Tell us the number you want to move: a launch date, a cost, a cycle time, a cash position. We'll come back with a baseline, a plan, and what we'd be accountable for.