G2Xchange, a firm serving Fortune 500 companies in the GovCon market, needed to migrate from a CMS site to a custom-built platform. Kirana Labs provided development resources in a staff augmentation model and increased their development velocity by 15%.
Empowering GovCon Success
G2Xchange is a software development firm specializing in market research for Capture, Sales, and Business Development experts in the GovCon market. Headquartered in Washington DC, G2Xchange provides Federal Contracting insights to Fortune 500 companies such as Google, Amazon Web Services, IBM, and over 500 other organizations. With around 40-50 employees, G2Xchange offers valuable insights through articles and reports. A user-friendly experience and strong SEO practices are crucial for their visibility, credibility, and competitive edge in the GovCon market.
Scaling for Growth From WordPress to a Custom Powerhouse
G2Xchange faced the critical challenge of migrating from its legacy WordPress site to a custom-built platform that could sustain future growth. They needed to rapidly expand their engineering team within a two-week timeframe, integrate new resources smoothly, and maintain continuity in their development processes. The client also required strict adherence to accessibility standards (WCAG 2.1 and GSA's Section 508) due to their involvement with government agencies. Additionally, they sought to improve their user experience, boost engagement, and implement robust SEO strategies, all while ensuring zero downtime during the migration.
Seamless Integration, Agile Collaboration, and Cutting-Edge Technology
To address these challenges, Kirana Labs provided a tailor-made staff augmentation team that included integrating our developers seamlessly into G2Xchange’s operations. Our team actively participated in daily development tasks and strategic product decisions. We leveraged a technology stack that included Next.js, JavaScript, Railway, AWS, and the Remix framework.
Our agile approach allowed us to fully participate in G2Xchange’s SCRUM processes, including daily and weekly standups. This close collaboration ensured that our efforts were aligned with the client’s goals and culture. We also focused on dynamic SEO content strategies, implementing dynamic sitemap generation and article meta-tagging to enhance search engine visibility. These strategies ensured that content behind paywalls remained accessible to search engines, thereby improving the platform’s overall SEO performance.
The collaboration between G2Xchange and Kirana Labs yielded significant results. We increased G2Xchange’s development velocity by 10%-15%, enabling faster delivery of new features and improvements. Our streamlined processes and efficient resource allocation contributed to enhanced reliability, with quick resolution of incidents and issues. The migration to the new platform was executed flawlessly, with zero downtime, providing a seamless experience for users.
Our efforts also led to a substantial improvement in user experience, resulting in increased monthly sign-ups for both the newsletter and the platform. The implementation of dynamic SEO strategies boosted the platform’s visibility and accessibility, ensuring better performance in search engine rankings. Additionally, the data tools we implemented helped G2Xchange gain valuable insights into user behavior, refine their product roadmap, and enhance overall user experience, empowering their Customer Support and Operations teams to provide more efficient support.
