Over the years, we've had the privilege of helping shape software products across more than a dozen industries in four different countries. From ambitious startups to established enterprises, the journey of bringing a software product to life is filled with both challenges and triumphs. I'd like to share some personal insights and stories that we've gathered along the way, which can help set your software up for success.

1. Start Small with a Clear Goal

Software only becomes valuable when people start using it.

It's tempting to aim big right out of the gate, but focusing on the most critical objective first can make all the difference.

A Story from the Field:

I once worked with a startup targeting an under-technified industry. We faced significant technical challenges to ensure the functionality was uniquely tailored to their business needs. Our team invested immense effort to deliver the best possible user experience according to their defined goals. The project had tremendous potential.

However, the founders all had full-time jobs and couldn't dedicate the necessary time to launch effectively or gather user feedback. Despite our technical achievements, the startup shut down after 12 months due to financial constraints and lack of market traction. It was disappointing to see such potential go unrealized.

Lesson Learned:

Prioritize launching a minimal viable product (MVP) and involve users early. Starting small allows you to validate your idea, make necessary adjustments, and build momentum without overextending your resources.

2. Enterprises: Engage Your Internal Teams or Collaborate Closely with External Partners

For larger organizations, collaboration is key.

Involve your internal teams throughout the software development process or work closely with external stakeholders who understand your operations.

A Story from the Field:

We began working with an enterprise client to digitize their order management process—a low-hanging fruit causing administrative inefficiencies. As we solved this issue, we integrated new processes and tools in response to their evolving needs.

Today, they have a full ERP system. We continue to function as their internal software team, adapting as their business grows and ensuring the technology evolves with their objectives.

Lesson Learned:

Start by addressing immediate pain points, but keep the door open for future expansion. Continuous collaboration ensures the software aligns with your business needs and can scale as required.

3. Plan for Ongoing Maintenance and Improvement

Launching your software is just the beginning.

User needs evolve, and technologies advance. It's essential to budget for continuous maintenance and enhancements.

A Story from the Field:

A group of founders approached us seeking flexibility during their launch phases. We proposed a flexible technology team, which initially made them hesitant due to the mid-term commitment. However, they quickly realized the value of adaptability when engaging with their initial customers.

Over the years, we collaborated to grow a product that now receives thousands of monthly visits. Eventually, they decided to build their own development team—a move we gladly supported by selecting and training their new members.

Lesson Learned:

Investing in ongoing development and flexibility can pay off significantly. Planning for the long term allows you to adapt quickly to user feedback and market changes, positioning your product for sustained success.

4. Startups: Embrace Your Role as a Technology Company

No matter your industry focus, if you're developing software, you're inherently a technology company.

Investing in technology isn't optional—it's a necessity.

A Story from the Field:

The successful startup mentioned earlier exemplified this mindset. From our first interaction, we could tell their project had a high chance of success—not just because of the idea, but because of the team leading it. They didn't see technology as just a tool but as the core of their business.

Lesson Learned:

Recognize that technology is central to your startup's success. Allocate resources accordingly, and don't hesitate to invest in building a robust technological foundation. This perspective enables you to adapt quickly, attract investors, and scale effectively.

5. Appoint an Internal Champion

Technology isn't magic; it needs guidance and ownership from within.

Having someone internally who is dedicated to leading the project can significantly impact its success.

A Story from the Field:

We collaborated with a company that spent a year developing technical tools to streamline their operations. We scheduled follow-up meetings at 1, 3, 6, and 12 months after the project deliverable to assess progress and make adjustments. However, the client kept postponing these sessions.

When we finally met eight months after project sign-off, we discovered that a key stakeholder had left the company. Despite the tools functioning perfectly, no one knew they existed. The client had to reinvest in re-implementation, and we've since established a monthly support arrangement that has been running smoothly.

Lesson Learned:

Ensure there's an internal champion who takes ownership of the project, keeps the team engaged, and maintains continuity—even if key personnel change. Regular check-ins and training are crucial to keep everyone aligned.

Closing Thoughts

Building successful software isn't just about writing code—it's about strategic planning, dedicated leadership, and ongoing commitment. Whether you're launching a startup or steering an enterprise project, these real-world experiences highlight the importance of:

• Starting small and involving users early.

• Collaborating closely with your team or external partners

• Planning for ongoing maintenance and adaptability.

• Embracing technology as central to your business model.

• Appointing an internal champion to lead the project.

Remember, software thrives when it's used, nurtured, and evolved over time. By applying these lessons, you're setting the stage for lasting success.

About Us

As part of Kirana Labs, I've collaborated on the creation of software products in over 12 industries across four countries. At Kirana Labs we focus not in building software but in partnering with clients to ensure their products are both technically feasible and truly usable.